A trademark protects a business’s identity and can cover a brand name, logo, wordmark, label, design element, slogan, or other distinctive element tied to goods or services.
Founders should consider registration early, since a business name gains value as customers, vendors, employees, investors, and partners come to recognise it. Without protection, or if the mark conflicts with an existing one, a business may face objections, disputes, rebranding costs, or customer confusion.
Names and wordmarks
Logos and designs
Slogans and labels
Audience
Who is this for?
Brand builders
Founders and businesses building a recognisable brand.
Early-stage startups
Startups protecting a name or logo early.
Expanding businesses
Businesses expanding into new products or services.
The process
What it involves
Registration requires reviewing the mark, applicant details, class selection, goods or services description, current usage status, filing strategy, and future brand plans. A basic filing without a search or class review may cause avoidable problems.
Eraqus supports this with a brand-protection approach: trademark search coordination, class identification, application preparation, filing coordination, status tracking, and objection response coordination where relevant.
01
Review the mark and future brand plans
02
Coordinate trademark search
03
Identify the right class
04
Prepare the application
05
File and coordinate
06
Track status and respond to objections
Before you begin
Key considerations
01
Searching for trademarks before filing.
02
Selecting the correct class and describing goods or services accurately.
03
Providing applicant details.
04
Stating usage status.
05
Aligning the filing strategy with future brand plans.
After incorporation
Ongoing compliance and the right choice
A structured trademark process protects the identity a business is building and provides a more secure base for growth.
Describe where your business stands and what you plan next. The team will help you understand the structure, documentation, and compliance that fit your situation.