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Trademark Registration

Protect the identity your business is building.

Brand identity

Name, logo, wordmark, slogan

Search first

Check conflicts before filing

Class selection

Goods and services described accurately

Early

Register before the brand grows

Searched

Conflicts reviewed up front

Tracked

Status and objection response

Overview

Protect the identity your business is building

A trademark protects a business’s identity and can cover a brand name, logo, wordmark, label, design element, slogan, or other distinctive element tied to goods or services.

Founders should consider registration early, since a business name gains value as customers, vendors, employees, investors, and partners come to recognise it. Without protection, or if the mark conflicts with an existing one, a business may face objections, disputes, rebranding costs, or customer confusion.

Names and wordmarks

Logos and designs

Slogans and labels

Audience

Who is this for?

Brand builders

Founders and businesses building a recognisable brand.

Early-stage startups

Startups protecting a name or logo early.

Expanding businesses

Businesses expanding into new products or services.

The process

What it involves

Registration requires reviewing the mark, applicant details, class selection, goods or services description, current usage status, filing strategy, and future brand plans. A basic filing without a search or class review may cause avoidable problems.

Eraqus supports this with a brand-protection approach: trademark search coordination, class identification, application preparation, filing coordination, status tracking, and objection response coordination where relevant.

01

Review the mark and future brand plans

02

Coordinate trademark search

03

Identify the right class

04

Prepare the application

05

File and coordinate

06

Track status and respond to objections

Before you begin

Key considerations

01

Searching for trademarks before filing.

02

Selecting the correct class and describing goods or services accurately.

03

Providing applicant details.

04

Stating usage status.

05

Aligning the filing strategy with future brand plans.

After incorporation

Ongoing compliance and the right choice

A structured trademark process protects the identity a business is building and provides a more secure base for growth.

Trademark search
Class review
Status tracking
Objection response
FAQ

Frequently asked questions

Early. Protecting a brand early lowers the risk of objections, disputes, or rebranding later, as the brand gains recognition.

A search and class review identify conflicts with existing marks, helping avoid objections after filing.

Discuss your requirement with our team

Describe where your business stands and what you plan next. The team will help you understand the structure, documentation, and compliance that fit your situation.

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